things are changing and all agencies will adapt or die. What's annoying is digital twerps constantly hinting that they possess some kind of esoteric advertising knowledge that sets them above everyone else. The vast majority of digital creatives are still shit and no matter how many convoluted anacronyms they drop into the cotrnvsanioe, nothing will change that. (That's not meant as a personal attack on you btw, though you were starting to edge into that 'I know something you don't na na' territory.) I'll get my coat.